Inter Miami forward Lionel Messi arguably the most recognizable player in the Club World Cup, is steering viewership to his underdog team.
Messi and his teammates are helping the expanded tournament draw United States US television ratings that are roughly comparable to those of the Premier League in the recently concluded season.
Club World Cup broadcasts in English on TNT Sports TNT, TBS and truTV were averaging 360 000 through Wednesday, per Sports Media Watch .
Sports Business Journal noted that the highly popular Premier League drew 394 000 per match on USA Network in the 2024-25 season.
Only a small number of Club World Cup matches are carried by TNT Sports , with all matches available on DAZN.
