As Kenya accelerates efforts to position tourism as a key economic driver, a critical question is emerging: Should the country chase big numbers or high-value visitors?
This debate took centre stage on the second day of the Kenya Tourism, Wildlife and MICE Week showcase at the Kenyatta International Convention Centre where industry players, policymakers and conservation leaders met to reflect on the nations ambitious target of attracting 5.5 million tourists by 2027.
With the government pushing for higher arrivals, the days panels quickly turned to the fundamental question on whether Kenya wants mass tourism or high-end tourism.
