Tourism Update readers generally agree that in-person trade shows still play a crucial role in marketing strategies almost one third of respondents to our latest poll do not prefer digital engagement platforms.
Following a recent column by African Safari Collective MD Quentin Vivier , the majority of respondents to our poll 54 stressed that digital engagement platforms and trade shows are equally important marketing strategies. Another 18 believe digital engagement platforms are more effective and cost-efficient than trade show attendance but 28 disagree.
The upcoming opening of Club Med South Africa Beach Safari has been rightly acclaimed as one of the countrys most significant tourism developments in decades and a signal of investor confidence.
