SA Tourism has stated that the 12.6 year-on-year growth in arrivals from Europe South Africas largest source market region is indicative of sustained demand driven by enhanced marketing efforts.
For the full year 2025, double-digit growth was recorded across key markets such as the UK 15.4, Germany 14, Austria 15.6, Switzerland 13.2, Belgium 10.9 and Italy 10.2.
These results reflect not only sustained demand for South Africa as a long-haul destination but also the impact of highly targeted, locally relevant initiatives implemented by our Europe hubs, said Ian Utermohlen , SA Tourisms Regional GM: Europe.
