Whatsapp Business News Updates
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Leading SA customer experience (CX) company inQuba announced the launch of a fully integrated whatsapp chat feature on their platform - the first of its kind. Founded in 2010 by Michael Renzon (CEO) and Managing Director Trent Rossini, inQuba featured in Ventureburn in 2020 after closing an expansion capital round featuring Knife Capital and Rand Merchant Bank (RMB ). In a statement to Ventureburn, MD Rossini discussed the round and how it impacted this expansion. The combined Knife and RMB investments allow us to scale our international sales, marketing, partner network and go-to-market capability, while further developing the inQuba platform features. Were fortunate that our investors have a global mindset and reach to optimise our next stage of growth, he clarified. The whatsapp chat integration inQubas Saas Journey Management platform helps companies understand the journeys their users go on while using several communication channels (call centres, email, internet and chat platforms like whatsapp) by helping to initiate a conversation with the customer wherever they are in that journey and inputting user feedback to analyse and implement next steps. This enables businesses to engage customers conversationally at key points in the customer journey and nudge them forward by obtaining feedback on their experience with the company or sending them the information they need or providing information for them to complete, for example, a new insurance application. This helps to reduce pressure on call centres and other administrative teams. Information gathered from the whatsapp channel is filtered into the company backend where relevant teams can take action, Rossini told Ventureburn. The whatsapp and SMS features are integrated into the platforms existing mobile engagement suite (enabled for whatsapp business-registered numbers), offering users SMS-to-mobile web surveys, email-to-mobile web surveys and app-embedded surveys and allowing companies to give customers an experience unique to their business. inQuba is unique in its ability to bring together these very diverse datasets, trigger digital interventions and build up an attitudinal profile of customers. It is only through this deep understanding that end-customers can be understood and obstacles eliminated for them as they work towards their goal of buying products, being serviced or renewing their contracts across telcos, retailers and financial services companies, Rossini explained. inQuba has several developments laid out for the near future. We have a large development underway to expand the digital channels that can be seamlessly ingested into the inQuba platform. It will be possible to be able to track display adverts, through to company website logins, through to call centre calls, on to social media chats, linking all this data together and overlaying this with deep insights on the end customers view on value delivery. The platform is underpinned by strong machine learning capabilities that make sense of the unstructured text and provide insight into the effective and ineffective journey paths, Rossini detailed. The companys social impact is reflected in its resilience and refusal to lay off workers during the pandemic. Rossini explained that inQuba is fortunate to employ highly skilled individuals that can leverage their tremendous skills globally during this trying time. During the Covid period, we were able to retain all staff and are now growing. This cascading effect of having high-income earners generating income and attracting global revenue streams strengthens the SA economy, he concluded.
Joburg-based fintech startup Ukheshe Technologies and Infobip , a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, have worked together to develop the country's first whatsapp payment gateway. Clayton Hayward, co-founder, and CEO of Ukheshe comments on creating the latest state-of-the-art payment development. We are thrilled that through various working associations we are able to assist organisations to address financial literacy and inclusion. The chat banking solution empowers end customers by giving them access to the Internet, an efficient and secure digital wallet, while meeting Know your Customer (KYC) requirements. The digital wallet will also be able to link to other cards, add virtual cards, pay or get paid with a QR code, send money, make cash withdrawals or pay for goods. According to reports, the innovative and new whatsapp payment gateway will be utilised by Telkom. South Africa's first whatsapp payment gateway As the country's first digital wallet platform, the latest innovation is also the first whatsapp channel to enable payments by using QR code reading. Working hand-in-hand Infobip's whatsapp business API solution is leveraged by the South African fintech's cutting-edge Eclipse API integration and is reportedly a first-of-its-kind. The payment gateway allows users to send money to anyone with a mobile number safely and efficiently with no need for an additional app or software as it taps into whatsapp. The collaboration with Infobip forms part of the local fintech's overall aim of expanding its business model internationally to become a global B2B provider of digital-first payment solutions. This solution enables banks, telcos, and fintechs to provide banking and payment services to customers via Ukeshe's solution dubbed 'Chat Banking'. Shaun Van Rooyen, Strategic Accounts and Partnerships Manager at Infobip South Africa, provides insight into the partnership with Ukeshe. It has been a great pleasure to work with Ukheshe on this project. The initiative and wonderful partnership align with our goal of connecting the world. The project is something that we are proud of and want to keep working on to see how we can help Ukheshe do more.