Global cloud communications platform Infobip , has announced the launch of WhatsApp Business Calling, a new feature that enables businesses to make and receive voice calls via their WhatsApp Business numbers. This addition enhances Infobip's omnichannel platform by delivering richer, real-time conversations within the messaging app used by millions worldwide.
The feature allows businesses to receive and initiate voice calls globally, using WhatsApp's native interface so customers never leave the app. Calls can be started directly from WhatsApp chats, interactive messages, or deep links embedded in websites and apps, providing multiple convenient entry points. Integration with Infobip Conversations, the company's cloud contact center solution, enables customer support agents to switch seamlessly from chat to voice while maintaining unified conversation history and context.
Our customers tell us voice remains critical for delivering exceptional service, especially for complex issues that require real-time interaction. With WhatsApp Business Calling, we're seamlessly blending the convenience of chat with the immediacy of voice - within a secure, branded environment that customers trust and prefer."
- Mijo Soldi, VP Voice and Telecom Strategy, Infobip.
