Woolworths' new loyalty programme MyDifference is drawing attention from customers after it emerged that members cannot opt out of marketing communications without losing their rewards, Cape town Etc reports.
The programme replaces the retailer's long-standing WRewards and MySchool cards, which are now being phased out as customers are encouraged to switch over to the new system.
While MyDifference is largely similar to the previous loyalty offerings and includes additional features, the key concern for some shoppers lies in how communication is handled.
