While diplomatic efforts are underway to negotiate the significant tariffs imposed on South African exports by the US earlier this month, the wine sector is looking at alternative revenue streams, such as wine tourism, not just to boost revenue but to strengthen brand loyalty.
South Africa Wine says it is deeply concerned about the imposition of a 30 tariff on South African agricultural exports to the US. This decision places our industry at a severe disadvantage compared to countries that continue to benefit from lower tariff rates.
Wanda Augustyn , Spokesperson for South Africa Wine, said: We are actively engaging with the South African government and relevant stakeholders to support urgent diplomatic efforts to secure more favourable trade conditions. The US remains a key market for South African wine and maintaining access under fair terms is vital for the sustainability of our sector and broader agricultural value chain.