Overseas arrivals in South Africa are showing encouraging signs of recovery but beneath the widely reported triple-digit growth figures lies a more complex reality that demands more rigorous examination.
The sector is certainly moving in the right direction with overall recovery year-to-date reaching 91 of pre-pandemic levels for overseas arrivals. However, declaring victory now and claiming credit risks missing critical insights necessary for sustained, long-term growth.
While recent headlines have celebrated the milestone of total arrivals exceeding 2019 levels for January to October, these topline figures can be misleading.
