These days, youll struggle to find a safari company that doesnt claim to give back. But theres a big difference between a service built to solve a problem and one that is rebranded to soften its harm.
Its all too easy to start a safari agency, create a few itineraries and slap on marketing about donating a percentage to conservation. That doesnt mean theyre making a difference. Offering a marginally better option isnt enough its just a less guilty alternative.
So how do you spot a truly conservation-driven safari tour operator and how do you find the brand that matches your values? Ask yourself:
