Visit Stellenbosch, in partnership with the Stellenbosch Improvement and Transformation Initiative SITI SRA NPC, has expanded its Tourism Assistants Programme aimed at developing local youth to support the towns visitor experience.
A total of 10 trainees completed their training on October 23 at the Bergzicht Training Centre and now serve as tourism assistants in Stellenbosch. The initiative focuses on job creation, community engagement and improving visitor safety, positioning participants as on-the-ground ambassadors for the town.
Sustainable tourism starts with people, said Annemie Liebenberg , CEO of Visit Stellenbosch. Through the Tourism Assistants Programme, we are investing in our youth while simultaneously elevating the quality of the visitor journey. This project embodies our commitment to regenerative tourism tourism that leaves communities stronger, more skilled and more connected than before.