The Zanzibar Commission for Tourism has launched a mobile destination marketing campaign in London with Visit Zanzibar branding on a city bus.
The campaign takes Visit Zanzibar messaging through one of the worlds busiest urban centres, positioning the destination in front of a high-volume international audience and increasing visibility in a key source market.
The initiative is part of Zanzibars broader international tourism promotion efforts using outdoor advertising to strengthen destination awareness and brand presence in major global cities.
