Revenue service Sars has urged social media influencers to declare their income for taxation.
Social media influencers use platforms such as Instagram, Facebook, TikTok and YouTube to promote a product or service. It's a form of social media marketing in which influencers are paid to endorse a brand, leveraging their following. They make money through various channels, including brand-sponsored content, featured products, adverts and other means.
Sars said it has realised that traditional marketing has digitised through social media, making influencers obliged to pay tax.