Through language, we think, learn, collaborate, and participate in society. It shapes how we function, individually and collectively. While language carries deep cultural and personal value, its continued relevance increasingly depends on how well it is supported in digital spaces.
For many indigenous and mother-tongue languages, that relevance cannot be assumed. Clara de Wet, CEO of Uppe Marketing , explains.
A persons mother tongue is closely tied to identity and self-expression. But there is often an assumption that success, particularly in education, business, and technology, is only possible in English. This belief tends to fall away when one looks beyond South Africas borders. Across Europe, countries like Germany, Greece, and Italy continue to thrive academically, economically, and technologically while operating primarily in their first languages.
