MultiChoice is reportedly considering the unbundling of SuperSport from its existing DStv offering in a bold move to reclaim its position in the competitive pay-TV landscape, Cape town Etc reports
This strategic inquiry comes as the company grapples with a substantial decline in subscribers, losing 1.2 million linear DStv customers in the past financial year alone.
MultiChoices exploration of this option aims not only to address the escalating challenges posed by streaming giants like Netflix and Disney but also to potentially rejuvenate subscriber numbers with a more flexible package structure.
Currently, the proposed changes suggest a revamped approach to DStv's customer offerings. Instead of providing a comprehensive sports package, MultiChoice envisions a tiered entertainment plan.
This model would allow viewers to purchase a more affordable basic entertainment package and subsequently add their preferred sports content, such as cricket or football, as optional extras.