Clicks Group is sharpening its focus on mens grooming and private label ranges as it looks to defend margins, attract younger shoppers and grow market share in an increasingly competitive retail environment.
At the centre of the strategy is Bro Nation, a men-focused campaign that has evolved from a one-off initiative into a key area of the groups personal-care offering.
What began as a response to customer insights has now become a measurable growth driver, with the Sorbet Man range delivering a 29 increase in sales in the six months to February.
