Madinet Masr launches 1.8 billion Talala project in New Heliopolis to meet Egypts rising urban housing demand.
Talala spans over 2 million sqm, set to generate 4.1 billion in sales, boosting Egypts real estate-led economic growth.
CEO Abdallah Sallam expands Madinet Masrs regional footprint with new Gulf ventures under Saudi Vision 2030.
Madinet Masr Housing and Development MNHD, one of Egypts top real estate players, led by Abdallah Sallam, has launched a landmark EGP 90 billion 1.8 billion residential and commercial developmentTalalain New Heliopolis City, east of Cairo.
The ambitious project, spanning over 2 million square meters, underscores Egypts growing momentum in large-scale real estate development amid rising urban demand. It is expected to generate sales of EGP 202 billion 4.1 billion over its full development cycle, reinforcing Madinet Masrs position as a key player in Egypts fast-evolving property market.
Strategic location and phased rolloutSituated in a prime location within New Heliopolis, Talala is spread across two adjoining land plots totaling 491.41 feddans. The development will roll out in two phasesPhase One covering 246.31 feddans, and Phase Two covering 245.12 feddans.
The initial phase will deliver 4,174 fully finished residential units within 4.5 years. The housing mix features villas, townhouses, and apartments ranging from 35 sqm to 287 sqm, designed to meet the demands of diverse income groups and lifestyle preferences.
Additional components include retail outlets, administrative offices, a clubhouse, and a university, aligning with Egypts urban expansion goals and rising demand for integrated smart communities.