Shane OSullivan, research analyst at Juniper Research , explains: The fastest-growing form of e-commerce fraud is not criminals breaking in, it is bad actors blending in. A significant proportion of consumers file disputes without first contacting merchants, and many disputes stem from misunderstanding or misuse of promotions and chargeback systems, increasing losses.
Persistent fraud to erode margins, leading to heavy investment in prevention tech
The research found that friendly fraud is heavily impacting merchant margins, with chargebacks in particular increasingly triggering higher processing fees.