Gen Zs are widely regarded as the most entrepreneurial generation the world has known.
This is according to a 2024 Forbes global report, which shows 62 of Gen Zs run a business or side hustle.
Liquid Lingos Sisanda Mnyango believes that unlike their millennial counterparts who tend to lean towards a traditional approach to entrepreneurship such as buying products to resell, Gen Zs are highly likely to opt for the budding digital economy to find their niche.
As the first generation of true digital natives, Gen Zs are positioned to thrive in online business landscapes. They have grown up fluent in social media, e-commerce, influencer culture, digital marketing and cloud-based tools for productivity and just about everything else. This digital eloquence gives them an advantage in setting up side hustles at a young age, feeding their ambitions to one day scale-up their efforts into viable businesses, she said.
Andile Nzimande, founder of 89 Rock Management Group, believes access is what changed the game for many young digital entrepreneurs such as himself.