South Africas tourism industry has long identified geographic spread as a key opportunity to increase the value of international arrivals, encouraging visitors to explore multiple provinces during their trips rather than concentrating their time in a single destination.
However, new data from SA Tourism shows that most international travellers still visit only one province during their stay, highlighting ongoing barriers to selling multi-province itineraries.
In response to last weeks Tourism Update poll, nearly a third of readers 32.4 said better flight connectivity would be most helpful for selling multi-province itineraries. Another 26.5 pointed to improved road infrastructure.
