Global electronics and printer manufacturer, Epson , has launched a celebrity-driven Back-to-School campaign in South Africa. The initiative aims to support targeted local communication. Pop singer and UNICEF Goodwill Ambassador Shakira joins the initiative, which will motivate South African children to build confidence through hands-on, creative educational activities.
The campaign encompasses a range of after-school programmes, both in-person and online, when purchasing selected Epson EcoTank printers from participating retailers. The promotion also includes one-on-one online learning with a dedicated tutor in Maths, English, Science and other subjects in partnership with JustTutors .
In addition to online tutoring, children can take part in sports, coding workshops and other educational activities designed to spark creativity and build essential skills. Programmes are hosted in partnership with local organisations to ensure relevance for South African learners.
