South Africas apex private-sector tourism associations have confirmed they have partnered with leaders of the countrys largest tourism companies to channel the TOMSA levy funds withheld from SA Tourism into trade show attendance, joint marketing agreements and targeted engagement in key source markets.
In a broad-ranging interview with Tourism Update , TBCSA CEO Tshifhiwa Tshivhengwa and SATSA CEO David Frost confirmed a committee has been set up to oversee use of the funds, supported by various sub-committees.
The committee will be chaired by Frost, supported by Tshivenghwa, TBCSA Chair Jerry Mabena , TBCSA Deputy Chair Lindelwa Isabelle , FEDHASA Cape Chair Lee-Anne Singer and SAACI CEO Glenton de Kock . The committee also comprises Tourvest Destination Management CEO Martin Wiest , Rhino Africa CEO David Ryan and Inspirational Places Owner Peter Dros .
