The majority of respondents to our latest poll believe familiarisation fam trips in South Africa would be the best investment of TOMSA levy funds withheld from SA Tourism.
The poll results 35.8 believe the funds should be invested in fam trips, followed by modern marketing intelligence 22.2, attendance at global trade shows 18.5 and joint marketing agreements 14.8 come hot on the heels of SATSA CEO David Frost and TBCSA CEO Tshifhiwa Tshivhengwa confirming that a committee, comprising the leaders of tourism associations and top private-sector companies, has been appointed to guide investment of the funds. The remaining 8.6 of respondents to our poll selected Other.
In a recent column for Tourism Update , Quinten Vivier , MD of the African Safari Collective, argued that travel trade conventions are high-cost, inefficient, analogue rituals in a low-cost, hyper-efficient digital world.
