This years Hollywoodbets Durban July is expected to contribute R230m to the citys economy and create over one thousand jobs.
eThekwini mayor Cyril Xaba says the city is ready to host the 150th Durban July, which is expected to attract 40 000 visitors.
This years fashion theme, Country Allure will also showcase the work of nine local designers through the municipalitys Durban Fashion Fair programme.
