First Choice High Protein Recovery (HPR) will once again be on hand at the 96th edition of The Ultimate Human Race, the annual Comrades Marathon, taking place on Sunday, 11 June this year. Held in KwaZulu-Natal, the ultramarathon is known as the oldest and largest race in the world.
Marisa Maccaferri, Marketing Executive for Woodlands Dairy and First Choice adds that the company wants to build an intimate relationship with athletes and organisers in the right environment. All the athletes are going to put their bodies on the line in the following days, and we have just the right remedy to recover those aching muscles.
First Choice HPR, specifically designed with the sportsperson in mind, delivers twice the protein of normal milk (21g/250ml serving) with all the added benefits found in dairy. It has been fortified with eight additional B vitamins, is high in calcium, Tartrazine free and ready-to-drink (simply shake, twist, and enjoy). It also has no aftertaste as is the case with so many high-protein products on the market. Only high-quality ingredients are used, especially the milk, which is procured locally from predominantly pasture fed cows.
Maccaferri explains that HPR is fortified with a milk protein isolate that is rich in high quality proteins. Micellar casein is a milk protein mainly derived from dairy. Its considered the finest quality casein on the market and is known as the slow-release protein, providing your body with a continuous supply of muscle-building amino acids for an extended period. Incorporating casein into your diet can greatly assist in essential muscle recovery and safeguard against muscle breakdown. HPR is what every athlete needs after the long run from Pietermaritzburg to Durban, she says.
HPR has gained popularity among both professional and amateur athletes, who have incorporated the product in their nutrition and conditioning regimens. As proud exhibitors we support athletes in optimising their performance and will have our dedicated nutritionist, Candice De Mendonca, as well ambassador and rugby coach, Lutho Nqayi, on hand to give excellent advice. Our brand and regional sales teams will also be available to answer any questions, Memela says.
Memela continues that they had 100s of participants visiting their stand last year. Were excited to engage with this years runners to educate them on the benefits of our product. We recently launched two new flavours, Choc Mint and Strawberry Vanilla, which were convinced will deliver on its taste promise. We will be sampling, selling, and running digital competitions throughout the expo. Were also working on some exciting innovations which well be launching in summer this year.
Woodlands Dairy takes immense pride in the development of high-quality products that are not only relevant but also offer tangible benefits to our customers. HPR offers the added benefit and comfort of knowing that the pack is 100% recyclable. Its partially made from plant-based materials such as sugarcane and board from sustainably managed forests. We want you to Push past possible next Sunday with our dairy-based recovery drink thats packed with all the essential ingredients to aid the recovery of muscles. We wish all runners only the absolute best, Maccaferri concludes.
With five flavours to choose from including Chocolate, Banana Crème, Peanut Butter, Choc-Mint and Strawberry Vanilla, HPR will be available on stand A110 and A111 at the Comrades Expo, Pick n Pay and Dischem nationwide as well as online at www.shopfirstchoice.co.za or https://recoverymilk.co.za/ at the RRP of R14.99 to R19.99.
High Protein Recovery won best new product in the Non-Alcoholic Beverages category of the 2020/21 FOOD REVIEW/Symrise New Product Competition
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