Zetrix AI Berhad Zetrix AI, formerly known as MY E.G. Services Berhad, today unveiled NurAI, the worlds first Shariah-aligned, Islamic values-based large language model LLM. Based on Islamic principles and reflective of the Global South worldview, NurAI offers guidance consistent with Shariah rulings on a comprehensive spectrum of subject matters ranging from contemporary topics, such as law, healthcare and finance, to classical Islamic themes that include history, Islamic philosophy and Quranic studies.
The launch ceremony, held at the Four Seasons Hotel Kuala Lumpur and officiated by YAB Dato Seri Dr. Ahmad Zahid bin Hamidi , Deputy Prime Minister of Malaysia , was organised in conjunction with the ASEAN AI Malaysia Summit 2025.
As the first of its kind, NurAI offers Muslim-majority nations and Muslim communities an alternative to existing Western and Chinese AI models, which often lack alignment with Islamic values and the development priorities of the Global South. Beyond consumer adoption, NurAI lays the groundwork for broader digital Islamic economy infrastructure across halal trade, supply chain, Islamic finance, and governance, thereby advancing AI sovereignty in emerging markets.
This is a prime example of how we can harmonise religion and technology for the benefit of the ummah and the advancement of the nation. I would like to call on all parties, including the government, private sectors, financial institutions, and religious bodies, to give full support to the development and expansion of technologies like NurAI, said YAB Dato Seri Dr. Ahmad Zahid bin Hamidi , Deputy Prime Minister of Malaysia .
Unique Features of NurAI