World Travel Market WTM Africa has kicked off in Cape Town with 8 000 trade professionals, 786 exhibitors and more buyers than ever before from over 100 countries presenting significant opportunities for travel and tourism marketing, investment and industry relationship building.
The event opened yesterday April 13 at the Cape Town International Convention Centre with 13 500 appointments booked, which is 35 more than last year with 15 more trade professionals.
This year, WTM Africa welcomes 786 exhibitors, marking double-digit growth on 2025, representing 40 countries, 43 tourism boards and 65 event partners, said RX Africas MD Carol Weaving during the opening ceremony.
