Woolworths Holdings Limited is taking a significant step to deepen its control over its premium food offering, announcing plans to acquire 100 of prepared foods manufacturer In2food , a long-time supplier closely tied to the retailer's food business.
The acquisition, which will see Woolworths purchase In2food from its founders, Old Mutual Private Equity and other exiting shareholders, aims to bring one of the retailer's most critical production partners closer to its core operations.
Insights first detailed by outline how the deal forms part of Woolworths' longer-term strategy to reinforce differentiation through food quality and innovation.
