Woliz, a fintech and technology platform focused on neighborhood retail, has closed a USD 2.2 million pre-seed funding round led by Sanlam Maroc. This marks Sanlam Maroc's first investment in a startup, adopting a long-term, institutional private equity approach.
The funding will accelerate Woliz's platform development, which aims to digitize and structure local retail by placing merchants at the heart of a unified ecosystem connecting commerce, finance, telecoms, institutions, and consumers. By creating this integrated infrastructure, Woliz seeks to enhance operational efficiency and drive growth for neighborhood merchants.
Morocco serves as the initial foundation for Woliz's operations, with plans to scale its platform across Africa, reflecting the company's vision of building a sustainable, long-term ecosystem for the continent's retail sector.
