The growing anxiety as South Africans stare at grocery slips is not surprising.
The perception that supermarket prices seem permanently stuck in overdrive is not entirely wrong, despite average inflation figures feeling deceptively softer than people are seeing at the till.
Consumers feel the pressure at supermarket tillsMany households do not experience price increases through economic models or broad statistical baskets, but through the same handful of products bought week after week suddenly costing significantly more than a few years ago.
