Its complicated, but its also not. But cost per wear and cost of ownership of clothing are two little trends that have been blowing up in fashion, albeit slowly, in the wake of the slow fashion movement, and as a form of rebellion against fast, disposable and cheap fashion.
But the two notions also dont always meet in the middle.
Think about it. The clothing cost-per-wear idea is simple. Lets say you buy a garment for R500 and you wear it 5 times before you toss it. That means the price tag per wear was R100. Cost of ownership is a bit different, but similar. Lets say you own that shirt for two years. That means it costs you R250 a year to have it hanging in your wardrobe, or about 68 cents a day. Both are math that should perhaps influence purchasing decisions.
