High airfares and lack of sustained marketing are the key factors hindering the performance of South Africas French market, which still lingers at more than 21 behind pre-COVID levels.
Arrivals from France totalled just under 63 000 between January and June this year significantly down from over 80 000 recorded for the first half of 2019 and well below South Africas overall overseas arrival recovery rate of 89. While the market remains South Africas fourth-largest overseas source market, the year-on-year growth rate of 0.1 is the worst of any of the countrys top 10 major markets.