The Western Cape Blood Service WCBS is calling on both current and potential blood donors, including those who haven't donated for over a year, to start 2026 with purpose, reports Cape town Etc .
The campaign, named the 2026 Commitment Campaign, aligns with January's theme of Share the Gift of Life, inspiring individuals to consider making blood donation a regular habit rather than a one-off event.
Thousands of patients across the Western Cape rely on donated blood each year, whether for surgeries, cancer treatments, childbirth, or trauma care. This growing demand necessitates a continuous influx of new donors, prompting WCBS to set ambitious goals.
