Truecaller's new AI-powered caller identification system is facing scrutiny in South Africa amid complaints that the app violates privacy laws and unfairly impacts local businesses.
The Information Regulators latest update uses AI to analyse billions of data signals from calls and user reports globally. The feature provides real-time context about incoming calls, such as labelling likely spam or business categories, without relying on static databases.
However, the same technology has drawn criticism from South African businesses and users, prompting an investigation by the Information Regulator for potential breaches of the Protection of Personal Information Act POPIA.