At the end of September 2024, Pepkor had 426 Pep Home stores in South Africa. It hasnt yet disclosed the split between Pep, Pep Cell and Pep Home for this year, but it has reported the addition of 45 Pep Home outlets in the last 12 months. This takes the total to around 470, barring the impact of any closures.
At current growth rates of between 50 and 100 stores being added each year, this unit should overtake the number of Pep Cell outlets 534 in March 2025 during 2026, given the relative concentration of the latter category in the market.
Across its Pep business in South Africa, these 45 openings accounted for nearly half of the total new stores 95 in 2025, while in 2024, the 38 Pep Home stores were two-thirds of the total.
