Transporters Lag Behind Cargo Owners In Tech Adoption

The significance of arrival times, exception alerts, and delivery documents as non-negotiable prerequisites for transporters in the consolidation sector has become increasingly apparent. Renko Bergh, co-founder of CtrlFleet, notes this trend based on discussions with industry professionals actively seeking technology solutions to enhance operational efficiency.'The challenge we see currently among transporters is the pace at which cargo owners are adopting platforms and applications that need to be used by transporters to complete consolidated loads,' he told Freight News. 'This results in transporters having to double-capture transactions first in the respective cargo owners order management platform and then in their transport management application, also needing to keep track of the nuances each cargo owner's platform requires. Introducing driver applications by cargo owners to their respective transporters is even more challenging. It is already a challenge for transporters to get full adoption of driver applications of their own choice. Imagine, drivers must be trained to use different applications when delivering goods to clients.'According to Bergh, when it comes to technology adoption in logistics, the saying that the one-eyed man is king in the land of the blind is true. 'The current challenge seems to prevail that transporters are not adopting technology or understanding its capabilities at the same rate that cargo owners do and hence do not see different solutions or alternatives to cargo owners' requirements but merely adopt what is requested of them.' CtrlFleet explicitly focuses on and consistently engages with transporter operators. The company recognises the rapid advancements in technology within the freight industry and is dedicated to empowering and future-proofing transporter operations. It aims to enable transporters to become technology leaders rather than followers, actively shaping the technological landscape of the industry.According to Bergh, there is a real opportunity within technology solutions for the upskilling and empowerment of transporters to understand and adopt exciting and new solutions that are available to them that allow them to meet the demands of cargo owners. 'Transporter solutions enable the consolidation of data management into a single platform, allowing transporters to efficiently share necessary information with each cargo owner in the preferred format and frequency. Instead of relying on multiple driver applications, a unified application can be utilised, ensuring consistency in the resulting data, such as electronic delivery notes, which can be tailored and shared according to each cargo owner's specifications,' he explained. 'This approach ensures that the unique requirements of each cargo owner can be met without necessitating the adoption of their specific application. Rather, it ensures that the transporter's solution seamlessly integrates data and accommodates custom electronic delivery note needs.'