Tradeling, the region's leading digital commerce ecosystem, has signed a Memorandum of Understanding MoU with Yango Ads, the ad tech division of Yango Group, to fast-track the development of next-generation retail media and AdTech solutions for businesses and individual buyers across the Middle East.
The partnership creates a joint framework to explore commercial opportunities by combining Yango Ads' advanced advertising and AI-driven retail media technologies with Tradeling's expansive digital commerce infrastructure, enterprise procurement platform, and regional distribution network.
Established under Dubai's 'Dubai 10X' program and owned by the Dubai Integrated Economic Zones Authority DIEZA, Tradeling supports more than 50,000 buyers and offers access to over 8 million SKUs. Its marketplace serves SMEs, enterprise procurement teams, HoReCa, retailers, households, and e-commerce sellers across the region.
