Tour operators and tourism stakeholders are urging agents and travellers not to panic following the murder of two tourists in the northern section of the Kruger National Park, stressing that the incident remains unprecedented in the parks 100-year history.
The main message from the trade is that operators should communicate transparently, provide geographical context and avoid fuelling misinformation while reassuring travellers that the broader risk profile of the park has not materially changed.
MD and Co-Founder of Wild Wings Safaris Onne Vegter told Tourism Update that tour operators have a responsibility to respond factually and empathetically when dealing with concerned clients.
