TraceFuse , an AI-driven platform that helps Amazon sellers protect their brand reputation, has announced two major milestones. The company is now working with more than 700 Amazon brands and has successfully removed over 16,000 negative or policy-violating reviews from Amazon product listings.
Launched in 2022 by Shane Barker, TraceFuse blends advanced AI review analysis with specialist human oversight to identify and remove reviews that are fake, defamatory, misleading, or placed by competitors. The removals are carried out in full alignment with Amazons Community Guidelines and content standards, ensuring fairness and maintaining trust across the marketplace.
Crossing the 700-brand mark and reaching over 16,000 successful removals demonstrates the real impact TraceFuse is having for Amazon sellers, said Shane Barker, Founder and CEO of TraceFuse. Our mission is straightforward: to help legitimate brands safeguard their reputation and compete on a level playing field.
