Tourvest Destination Management TDM has launched a new luxury B2C brand, Your Africa, expanding beyond its traditionally B2B-focused model.
The new operator, which is being rolled out via a phased launch in March and April, will target high-end international travellers seeking bespoke, hyper-personalised African itineraries.
Speaking to Tourism Update, Managing Executive of Your Africa Clinton Els said the move was driven by a shift in traveller behaviour following the pandemic.
