Businesses looking to expand into international markets must rethink their approach, as traditional export models are increasingly failing small and medium-sized enterprises SMEs.
Nick Dreyer, founder and CEO of Made in RSA, says global demand for South African products is growing, but warns that conventional export methods are no longer viable for most local businesses.
Addressing Exporters Western Cape in Cape Town this week, Dreyer, founder of one of South Africas most recognisable brands, Veldskoen, said that despite growing the business from a 2x2m office in Cape Town into a global footwear brand selling in 35 countries, what appeared to be success was fundamentally flawed from an export perspective.
