Whether or not companies are officially using AI, your staff almost certainly are, which is why travel companies cant risk ignoring the trend. In a panel on the real-word usage of AI in the travel industry during the recent XL Conference in Maldives, airline, technology and other travel stakeholders discussed the dangers of avoiding AI adoption.
Just because you arent using it, dont think your staff arent, said Robyn Christie, travel industry consultant and representative of Development Promotions. She warned that there were serious risks in not setting out a clear AI policy among your team.
Your customer can tell if you havent put a lot of thought into your communication. They are looking for authenticity and empathy from you. If they cant trust you are actually writing to them, can they trust the information you send? added Christie.
