Tfg's Online Strategy Pays Off As Bash Shines

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tfgs online strategy pays off as bash shines

The financial update, for the three-month period ended 28 June 2025, said TFG's Africa online sales jumped by 40.2 year on year, driven mainly by the strong performance of the Bash platform. A year ago, online sales at TFG Africa contributed 5.2 to total sales.

Bash is an online retail platform created for TFG by Superbalist co-founders Claude Hanan and Luke Jedeikin. Its development and launch were part of TFG's broader e-commerce strategy to grow its online sales and consolidate its various brands, such as Markham, Foschini and Sportscene, into a single marketplace.

Store sales in TFG Africa rose by 3.2, assisted by the strong online sales performance. - 2025 NewsCentral Media

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