If youve been anywhere near online South African beauty communities in the last few days, youve probably seen the hauls, the goodies bag reveals and the crowded aisle footage from the Takealot House of Beauty. The annual event, which brings together beauty brands, product samples, competitions and exclusive deals under one roof, returned this year with a new venue and a noticeably expanded footprint, and The Citizen was there for it.
The upgrade that actually mattered: The venueLast years inaugural Takealot House of Beauty was at The Forum at The Campus in Bryanston. This year, the organisers moved to the Kyalami Grand Prix Circuit and the difference was immediately obvious.
The additional space allowed brands to build proper displays, the kind with good lighting when they had power supply, clear product layouts and, frankly, excellent backdrops for content. If youre the type to document everything and at an event like this, why wouldnt you be?, the larger stands gave photographers and creators far more to work with.
