Brand South Africa says sport continues to play a key role in promoting social cohesion and strengthening South Africa's international image .
Chief Executive Officer Neville Matjie says major sporting events and achievements continue to attract visitors to the country while fostering national pride and unity.
Among the sporting milestones highlighted are Bafana Bafana's 1996 Africa Cup of Nations victory, the Springboks' fourth Rugby World Cup title in 2023, and Banyana Banyana winning the 2022 Women's Africa Cup of Nations.
