Nigerian singer and producer, Emoseh Khamofu, professionally known as Bloody Civilian, has revealed her biggest career regret. The multi-talented music star said she regrets not leveraging on TikTok at the beginning of her career.
She blamed her too cool personality for her missing out on the short-video streaming platforms virality earlier in her career.
My biggest regret was being too cool for TikTok at the beginning of my career. God punish steeze, she wrote on her X page.
In recent years, TikTok has proven to be one of the most potent means of digital music promotion.
The earliest example of the platforms vitality in music promotion in Nigeria was CKays 2019 sleeper hit Love Nwantiti, which TikTok gave a new life in 2021 after creators began dancing to it.