Shrinkflation: Is The Magic Of Easter Slowly Fading?

Easter is around the corner, and Easter egg prices are higher than ever this year. The price of a 36-unit box of Beacon marshmallow eggs has almost doubled from what it was six years ago. The reality is that Easter eggs are now becoming as expensive as regular chicken eggs, if not more.

Consumers are spending more on groceries and are left choosing between what is truly needed to get by for the month versus sweet treats that are more of a desire to carry on yearly traditions than a necessity in the household.

Although stores may offer different brands at various price points, this comparison focuses on the price increase on the box of 36 Beacon marshmallow eggs that can be found at local stores throughout the years.