Schneider Electric, the leader in the digital transformation of energy management and automation, has unveiled its new distribution channel initiative designed to extend its market reach and optimise inventory movement across East Africa.
Under the Pro Retailer programme, accredited resellers of low-voltage LV products in selected regions across the country have been appointed to promote, market and sell Schneider Electric products to end-users, electricians and other resellers in the market.
Historically, Schneider Electric East Africa engaged directly with contractual partners like panel builders, system integrators, OEMs and distributors. However, last year, we identified a key opportunity in that many of our distributors were holding substantial stock, and existing mechanisms werent sufficiently moving products to end markets.
