Scania Southern Africa has launched a new marketing campaign designed to challenge common assumptions about what affordability truly means.
The campaign tackles a growing market perception that lower upfront prices automatically translate into better value. It answers this misconception with transparent data, operational insight, and a clear focus on long-term business sustainability.
Central to the campaign is a simple message: The truck with the smallest upfront cost on the day of purchase is rarely the most cost-effective one to operate.
