While luxury travel often dominates the headlines, industry players say the most significant shift in South Africas outbound travel market is taking place in the middle-income segment.
The growth of South Africas middle-income traveller is not just a trend, it represents a really important shift in how people are choosing to travel. This is a segment thats incredibly intentional. They are mindful of budget, but theyre not willing to compromise on the experience, explains Darsha Soobramoney , Marketing and Events Manager of The Travel Corporation South Africa.
In conversations with several travel executives, it became apparent that this client segment is not defined by an age group, budget or specific set of products, but by their financial strategising and determination to travel despite economic uncertainty.
